What do Personal brands shoots involve?
To get personal brand photography right it is vital to invest some time upfront to truly understand you the story you wish to tell. Like any good story, I break down the process into three parts:
I think It’s always good to start with the end in mind.
The Beginning - Pre-meeting & Planning
Pre-meeting to discuss your status and objectives, or as I would say the story you wish to tell.
We can run brand exploration sessions and workshops to help define your unique brand. For more details on these do get touch as we would tailor to your status and needs.
“The initial brand session, in which we explored what my brand was all about and what made it unique, really helped me confirm what I needed to communicate to tell my brand's”
Of course, if you are very clear on your brand positioning and your objectives we can skip directly to your specific photography brief.
Planning and preparation for the shoot. Once we are clear on your brand and visual communication objectives we’ll plan the shoot. We’ll discuss the story we wish to convey, the cast, the locations and the important details for you. During this stage I’ll encourage you to think visually about what the final outcome might look like and we can exchange mood boards and visuals to aid the creative process.
The Middle - The Photography Shoot
The photo shoot, or shoots, will take place in the locations we select to best represent your brand. What, who are where we shoot will of course be completely unique to you and your business. I’ve listed below a couple of more common examples, just to give an idea:
Portraits of you and the team in action. The people behind the brand and their story are often an integral part of the brand or service experience. Sometimes a natural lifestyle portrait is enough to show the face of the and character of the brand, other times we’ll want to show you in context or in action to create a more individual and ownable image.
Locations & facilities – You may have a workshop, factory, process, showroom that is an integral part of your offer or experience we must shoot directly, or use as the perfect background for other photographs
Product shots and food photography – We’ll go beyond the white background style product shot, to put your product in context and give your customers or clients more
Perhaps you run a business and you’d like great images to support your brand communications, but your product or service does not lend itself to obvious photographic solutions. Don’t worry in exploring what your brand stands for, we can look beyond the obvious. Infact in this situation our images might turn out to play a major role in your standout versus your competitors
End - Images prepared for Marketing, PR and sales
After the shoot we will review and prepare your brand photographs. I am keen to support you in this final stage to ensure the good work and time we've invested in put into action to work for your brand.